Apple always has a forecast of the demand that may be generated by the launch of a new iPhone, which we can investigate by checking whether suppliers increase their orders or decrease them. And at the moment it seems that there is good news: from DigiTimes we read that Apple has asked for an increase in the production of the chips that make up the iPhone 12 Pro’s LiDAR sensors.
Ming-Chi Kuo, on the other hand, relies on this fact to claim that demand for the iPhone 12 Pro has proven to be higher than expected. According to the source the iPhone 12 is also being ordered at a good pace, but Apple expected to make more sales with the standard model and not the professional one. And that’s what seems to be happening.
Camera and maximum storage, the possible causes
Buyers will probably prioritize, even if they don’t need the other advantages, the highest quality of the cameras of the iPhone 12 Pro. Photography is one of the main attractions when it comes to selling a phone. It’s something that has been seen over the last few years. The 512GB storage cap on iPhone 12’s 256GB may have helped, too.
In a few days, during the first week of November, we will be able to start book the iPhone 12 mini and iPhone 12 Pro Max. We will see if these models also work, and they give us an overview of which models will have been most successful. Kuo believes that the iPhone 12 Pro Max will accumulate 15-20% of sales of the entire range, while the mini model will accumulate 10-15%.