The iPhone 12 mini makes news again, although not because of its small size. Sales of this model are not being as expected and the Asian supply chain is paying the consequences. Specifically, the assembler Pegatron, responsible for its manufacture, has seen Apple’s demand for this terminal reduced.
An iPhone 12 mini with sales also “mini”
The iPhone 12 mini is the lowest-selling model of this generation, something that is not the first time we have heard. In the absence of knowing figures or official statements from Apple, different analysts have been warning about a performance among users lower than expected. As collected in MacRumors and reflected in a DigiTimes report:
Pegatron has seen a reduction in orders for the smaller iPhone, with the coronavirus as the culprit and affecting demand in the US and Europe.
Sources pointed out that the iPhone 12 mini is mainly aimed at consumers in the US and Europe, but the sale of smartphones in general has been significantly affected by the pandemic.
According to the report, the strong sales of both iPhone 12 Pro in China has caused Apple to choose to reduce the production of the iPhone 12 mini in favor of these models. Along the way, Pegatron has his orders reduced, while Foxconn, responsible for the iPhone 12 Pro, has benefited. This point reinforces what Morgan Stanley revealed a few days ago in a note to its investors.
DigiTimes ensures in the most recent report that Foxconn will see better numbers in its results this quarter. And, in addition, it states that Huawei has seen how these iPhone 12 have taken a “bite” to its sales, implying that Apple has grown at its expense in China.
The iPhone 12 mini is the 2020 model that has had the least sales in the US
CIRP has found that the new iPhone 12 models (12, 12 Pro, 12 Pro Max and 12 mini) accounted for 56% of iPhone sales during the quarter [último del año]. The iPhone 12 and iPhone 12 Pro have had the highest share for an individual model, at 17% each. The mix of models has resulted in a weighted average US selling price of $ 873 for the quarter, compared to $ 809 for the December 2019 quarter.
Looking at the graph, we can try to decipher how much the quota has been for the rest of the 2020 models. We know from CIRP that iPhone 12 and 12 Pro have 17% each. Also that the four models account for 56% of total sales. It is possible that the iPhone 12 Pro Max has 15% and the remaining 7% will be kept by the iPhone 12 mini.
What is clear is that, if we have the iPhone SE launched this year, the iPhone 12 mini is the one with the least share this quarter. And that the iPhone SE has been on the market for more than half a year. What seems clear is that Apple has not correctly estimated adoption that this terminal was going to be among the target audience. On the other hand, users are opting for larger and more expensive models, which will boost the company’s revenue.
Although some voices believe that this is reason to think that the iPhone 12 mini will be discontinued this year, the truth is that it is still early to consider it dead. At the shareholders conference on the 27th, surely the analysts ask about this model. Of course, we should not disregard a 7% share, when this represents a few million units sold.