In an advertisement that we could consider as a teaser, Google has shown the Pixel 6 and Pixel 6 Pro. Both models will be launched in the fall, but those of Mountain View have decided to show an appetizer of what they will bring. Its main novelty, judging by the statement, is the Google Tensor as the first proprietary processor on one of your mobiles.
Rick Osterloh, head of hardware at Google, sat down with The Verge to talk about the new Pixel 6. And it follows from the conversation that this time aspire to compete with the premium range of smartphones. This translates to Samsung and Apple, although we know from the demos that they refer to the iPhone. Google wants to compete with the iPhone from you to you after more than eleven years since the launch of the Nexus and fifteen generations of smartphones later. This time for real. Good.
All for the Tensor chip
The screen of both models is one of the differences with respect to previous models. The Pixel 6 Pro will sport a 6.7-inch QHD + screen and 120Hz of refreshment, while the Pixel 6 will have a 6.4-inch FHD + screen and 90Hz of refreshment. Three camera sensors complete the proposal, with the fourx folded telephoto lens exclusive to the top model.
But what has really highlighted Google of this generation in this advance of the Pixel 6, has been its Tensor chip. It is an SoC, a system on a chip that houses more than just a processor. In the Apple style, it includes several components in one place to be more efficient.
In the case of the Tensor of the next Pixel 6, it will incorporate a TPU for artificial intelligence operations, a Titan M2 chip for security, CPU, GPU and 5G modem. Of these last three, Google has not given more information. The highlight is that TPU, an evolution of the processor that it presented in 2016 to make the great leap to Machine Learning on its servers, but designed for mobiles.
The Tensor chip is the great novelty of this team, because finally Google puts its own processor in a smartphone
Translated into everyday use, the Tensor chip will have several practical applications. In one of them, photography of moving subjects is improved. In another, it is improved the quality of the video taken in difficult situations, an aspect that was traditionally the weak point of the Pixels. The rest are related to real-time language translation and near-instant dictation. These functions are performed on the device without resorting to the cloud.
“This time it will be different”, after fifteen previous attempts
It is clear that we have not been in the premium range since the last two years, this time it will be different. [Los Pixel 6] they will be products with a premium price.
With these words, Osterloh makes it clear that both models will fight in the premium range of smartphones. In other words, its price will be around $ 1,000, the barrier that Samsung and Apple crossed with their phones years ago. However, the history of Google smartphones does not invite optimism.
Over the years, Google has unveiled up to fifteen generations of smartphones. Since the Nexus One landed in 2010, the company of the search engine has been launching model after model, sometimes several in the same year, up to a total of eight. The Nexus were buried in 2015, so that in 2016 there would be room for the seven Pixel models we’ve seen so far.
The SoC Tensor of the Pixel 6 has many unknowns, such as its CPU and GPU cores, as well as the manufacturer behind its production.
The fall in sales of the Pixel, as well as its meager market share of around 2% in North America (its home market) does not invite optimism either. Incorporate a new processor, raising the price and aiming for consumers to identify it as a premium terminal ignores several points.
Among them, a very poor distribution which suffers not only from a lack of key markets, but also from a presence in retailers and phone stores. A lame ecosystem and an unconsolidated proposal round out the problems of a range whose almost unanimously positive reviews in the technology media have not been able to remedy.
Osterloh is confident that this time it is different. The truth is that there are many doubts that it will occur a radical change in trend with the Pixel 6.